A little insight.
A better impression.
Practical advice on print, materials, and marketing.
Custom Counter Mats: How Checkout Counters Become Selling Space
Your counter already has an audience. Here’s how to choose custom counter mat sizes, materials, and designs that stand up to daily use.
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What Is Variable Data Printing? How to Personalize Every Piece You Mail
Variable data printing lets you change names, offers, images, coupons, and more from one printed piece to the next. Here's how VDP works and where it pays off.
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Custom Table Tents: The Small-Space Marketing Tool Restaurants and Offices Underuse
A blank table is wasted ad space. Learn how custom table tents turn tables, counters, and waiting areas into simple, effective marketing opportunities.
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The IKEA Catalog: How 200 Million Copies Sold Furniture for 70 Years
How a Swedish furniture catalog grew into a 200-million-copy global marketing machine—and what its 70-year run still teaches brands about print.
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Direct Mail Response Rates: Why Printed Mail Still Beats Email
See the latest direct mail response rates and learn why printed mail remains a powerful channel for lead generation, customer acquisition, and retention.
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Why Color Matters in Print and Marketing
Learn how color psychology influences branding, packaging, product labels, and printed marketing materials.
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James Dyson’s Old-School Marketing Trick That Still Works Wonders Today
Discover how a simple printed flyer helped turn a product story into a powerful marketing advantage.
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BOPP vs. Paper Labels: Which Label Material Is Best for Your Products?
Learn the key differences between BOPP and paper labels so you can choose the right material for your product.
Read articleMore from the journal.
Ideas and expertise for your next print project.
Custom Counter Mats: How Checkout Counters Become Selling Space
Your counter already has an audience. Here’s how to choose custom counter mat sizes, materials, and designs that stand up to daily use.
Read article
What Is Variable Data Printing? How to Personalize Every Piece You Mail
Variable data printing lets you change names, offers, images, coupons, and more from one printed piece to the next. Here's how VDP works and where it pays off.
Read article
Custom Table Tents: The Small-Space Marketing Tool Restaurants and Offices Underuse
A blank table is wasted ad space. Learn how custom table tents turn tables, counters, and waiting areas into simple, effective marketing opportunities.
Read article
The IKEA Catalog: How 200 Million Copies Sold Furniture for 70 Years
How a Swedish furniture catalog grew into a 200-million-copy global marketing machine—and what its 70-year run still teaches brands about print.
Read article
Direct Mail Response Rates: Why Printed Mail Still Beats Email
See the latest direct mail response rates and learn why printed mail remains a powerful channel for lead generation, customer acquisition, and retention.
Read article
Why Color Matters in Print and Marketing
Learn how color psychology influences branding, packaging, product labels, and printed marketing materials.
Read article
James Dyson’s Old-School Marketing Trick That Still Works Wonders Today
Discover how a simple printed flyer helped turn a product story into a powerful marketing advantage.
Read article
BOPP vs. Paper Labels: Which Label Material Is Best for Your Products?
Learn the key differences between BOPP and paper labels so you can choose the right material for your product.
Read article